Places that encourage them to leave home for shopping instead of using their phones and ordering online. This is the challenge that the retail world is facing in these years, a theme that we have treated extensively in this issue see the articles from page 56 to page The online sales growth statistics speak for themselves. Retailtainment and the strategies to be implemented to compete with e-commerce by turning in-store purchasing into memorable experiences were at the center of the debate in mid-November at the French edition of Mapic, the international trade fair for the commercial real estate market held in Cannes. Numerous meetings were dedicated to the topic. Lots of shopping destinations have evolved today to include not only shops and restaurants but also cultural spaces and next generation entertainment.
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